L Brands, Inc. is a fashion apparel retailer headquartered in Columbus, Ohio. LB's products deal with personal care and beauty products and women's intimate apparel. In addition to its most renowned brand, Victoria's Secret, LB is also home to Bath and Body Works, Pink, La Senza and Henri Bendel. The 53-year old fashion house has grown through several acquisitions over the years, including: 1982- Victoria's Secret, bought from Roy Raymond for $1 million 1982- 207 Lane Bryant stores 1985- One Henri Bendel store for $10 million 1985- 798 Lerner Stores for $297 million 1988- 25 Ambercrombie & Fitch Stores for $46 million Limited Too, Structure, Victoria's Secret Beauty, and Bath and Body Works were developed and incorporated into the main business in the 1990s. Today, LB operates through 3 main segments: Victoria's Secret, Bath and Body Works, and Victoria's Secret and Bath and Body Works International. Under the PINK brand, Victoria's Secret markets fragrances, women's intimate apparel, fashion collections and oversees the VS fashion shows. Fashion Industry Trends The global fashion industry is among the largest sectors, with a value of more than 3 trillion dollars, or roughly 2% of the world's Gross Domestic Product. The US is the largest market for apparel, valued at $385.7 billion as of 2016. 2016 saw a drop in customer spending, with a corresponding demand for customized products and favorable pricing .
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